Through strategic, targeted use of press releases I managed to get on national Australian TV, national radio shows, in national newspapers but it barely shifted any books. A few years back I decided to try and get some traditional media attention for my first book. As a journalist he received a LOT of press releases and the biggest issue was the difference between what the journalist is looking for vs/ what the author is trying to tell them. Steven's background as a feature writer/ journalist and how he transitioned his career to writing travel books and speaking professionally as well as helping authors.His site is packed with resources for authors, and today we're talking about one of his books, How to Write Perfect Press Releases. Steven Lewis is an author, entrepreneur and speaker, helping people tell stories through social media, online marketing and self-publishing. In the intro I talk about why I've returned to print for my books, an update on my own writing and the importance of understanding keywords when publishing your books. But how do you do it without spamming everyone and getting nowhere? And how do you avoid spending loads of money on a publicist? In today's interview with Steven Lewis, I find out how to write perfect press releases. Many authors want to get media attention, whether it's to build reputation or attempt to sell more books. Subscribe: Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More Podcast: Download (Duration: 38:38 - 26.7MB)
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